Memo to CEO – Planning For Major Economic Crisis
The European economic crisis just keeps getting worse. It could easily morph into a global economic crisis. A system‐wide economic disaster – 1930s level Great Depression – or, conceivably, even worse is a real possibility. We should now start to think through the implications for our present business model, and begin contingency ‘just in case’ prudent preparatory planning for some really bad and catastrophic ‘scenarios’.