In a ground breaking crime reduction initiative Ladbrokes will be piloting Facewatch, the online crime reporting and image sharing system, in all their betting shops across London.
Facewatch, which is used by the Police, Business Crime Reduction Partnerships, Business Improvement Districts, shopping centres and retailers across the capital, has been proved to reduce crime* by improving detection and conviction rates and acting as a strong deterrent to would-be thieves and shoplifters. Facewatch also saves the Police and shop staff considerable time by offering a rapid and customer focused response to any incident.
Facewatch is a proven internet based system which by empowering business owners to work in partnership with the Police allows crimes to be reported quicker, with the correct evidential information and witness statements, enabling the Police to start investigations immediately and enabling the business owner to proactively help the victim.
Details of the crime are entered into the Facewatch system via any Internet connected device and a crime investigation number is immediately provided to the victim. The business owner is then able to upload moving and still images from his CCTV cameras which may be used in court as evidence. Further services such as payment card cancellation is provided free of charge to a victim who will also receive regular updates by email on the progress of the police investigation.
Ladbrokes, one of the UKs leading bookmakers, provide a relaxed and entertaining environment for their customers and see the use of Facewatch as immediately contributing to creating an even more secure and safe experience for their customers and staff.
Richard Royal, Public Affairs Manager Ladbrokes plc, said,
“The safety and security of our customers and staff is paramount and we’re delighted to add another crime-fighting tool to our excellent procedures, which already includes a 24/7 manned security room and the best CCTV in the business. Ladbrokes is glad to be at the forefront of cutting edge innovative technological solutions to problems which affect the whole community.”
Simon Gordon, Chairman and founder of Facewatch Ltd, added,
“We look forward to working closely with Ladbrokes’ in this ground breaking pilot. Facewatch is the perfect solution in this environment as it provides immediate benefits for customers and staff whilst ensuring rapid and accurate uploading of all crime information and allows all shops to share information and images of persistent offenders”.
Philip Davies Chair, All Party Parliamentary Betting and Gaming group, commented,
“I am happy to support this highly innovative crime reduction initiative which uses the Internet to assist bookmakers across the UK to provide an even safer and more secure environment for their customers and staff. Facewatch allows bookmakers to directly upload crime incident reports and CCTV film and images directly to the Police and to share images of repeat offenders with partner organisations”.
* Met Police figures based on pilot 2011:
Time saved per crime reported through Facewatch – 2 hours
Detection rate 8.8% vs 5.1% - an increase of 73%
Circulation of CCTV images - 2 weeks faster than normal